Storytelling hub for purpose-driven entrepreneurs who need different versions of their story for different audiences. And want their message to evolve as their business grows.
Most entrepreneurs spend months perfecting their product but can’t explain what they do to their audience.
The result ? Despite the powerful mission, their message gets lost.
Scenario 1
Structure Problems
Great mission but the founder is having a hard time presenting it in a structured way with key information. The foundation story is absent.
Scenario 2
Adaptation issues
The foundation story exists but the founder doesn’t adapt it effectively for different audiences. Investors, customers, and partners need different angles of the same story.
Scenario 3
Outdated story
The messaging is solid but has become outdated as the mission evolved. It no longer reflects the current mission.
How The Compass helps you tell your story. No matter the circumstance.
1. It always starts the with same six deceptively challenging questions
These questions look simple. They’re not. Our users called them « strategic, thoughtful, provocative » – not because they’re complex, but because they force the kind of strategic clarity most entrepreneurs avoid. Can you answer « What do you do? » in one sentence? Most can’t.
It is like going to the gym, these questions build your clarity muscle: Who you are, what you solve, why it matters, who it’s for, how you do it, and where you’re going. Repetition strengthens your core story and makes adapting it easier.
2. Daily story creation where you choose the format
Create one story per day: generate one story per day using strategic prompts refined through years of investment banking and entrepreneurial experience.
Your story is adapted to the format you chose: whether it’s a cold email to an impact investor, your foundation story, a LinkedIn bio or your elevator pitch, each format has unique constraints and objectives. The Compass crafts stories that fit perfectly within these parameters.
3. Receive your tailored story by email
A fresh, polished story that connects with your specific audience. Not generic AI instructions, but distilled expertise that ensures your story resonates with the people who matter most.
4. Your story library, personalized to you
« Sarah, welcome to your Compass. This is your story. » Your stories are automatically saved in a dedicated space for reflection, pattern spotting, and identifying narrative gaps as your business evolves.
The Compass
Storytelling hub for purpose-driven entrepreneurs who need different versions of their story for different audiences
Meet Sarah, founder of EcoClean Solutions. She has a powerful mission but struggles to explain what she does:
Sarah's Current Elevator Pitch:
"So, we're like... we make cleaning products? But they're eco-friendly. Well, not just cleaning products, we also do consulting for businesses who want to be more sustainable. And we have this app that tracks your carbon footprint when you clean. It's hard to explain but basically we help people and companies clean better for the planet... Does that make sense?"
The Problem: Despite having a genuinely impactful business, Sarah's message is scattered, unclear, and fails to capture her audience's attention. Investors are confused, customers don't understand the value, and partners can't see how to collaborate.
4. Your story library, personalized to you
« Sarah, welcome to your Compass. This is your story. » Your stories are automatically saved in a dedicated space for reflection, pattern spotting, and identifying narrative gaps as your business evolves.